Who We Are
Connecting the media with experts on issues of local, regional and national interest and creating content to engage and enlighten audiences since 1999.
EAFocus Inc. is a highly-regarded boutique public relations and full service communications firm representing professional entities. Founded in 1999 by Detroit native, Barbara M. Fornasiero, EAFocus Inc. has a niche in thought leadership PR and corporate image building and is Michigan’s premier PR consultancy for law firms. We focus on professional service firms, medical/dental practices, commercial real estate, governmental units, business-to-business organizations, upscale affinity groups, and large nonprofits. We also handle all facets of public relations for large-scale professional events that cater to a sophisticated, targeted audience.
Communicating often complex information for select audiences, EAFocus Inc. creates actionable content that starts and furthers conversation, educates and engages readers and raises the level of understanding and potential impact about a variety of critical subjects. We also work with clients behind the scenes to help present a consistent, professional image to their clients, prospects and internal audiences through written and spoken communication and branded elements. We offer comprehensive crisis communications services that prepare clients to address existing or emerging challenges that can threaten the reputation or viability of their organization. In addition, EAFocus Inc. offers social media services to help clients elevate their profile across all communication channels.
EAFocus Inc. – Connecting the media with experts on issues of local, regional and national interest and creating content to engage and enlighten target audiences since 1999.
EAFocus Inc. Principal/Founder
Barbara Fornasiero is a communications veteran whose background includes public relations, marketing, CEO messaging and human resources. A Detroit native, she attended Wayne State University on a four-year academic merit scholarship and graduated Phi Beta Kappa with a liberal arts degree. Active in business, academic and community endeavors in Southeast Michigan, she is privileged to collaborate and counsel with the region’s key influencers and change agents.
“EAFocus Inc. clients share a common element – they are thought leaders and influencers in their profession or industry niche. It is our privilege as a firm to be entrusted with their precious name and reputation, a responsibility we take very seriously.”
Susan M. Davis
EAFocus Inc. PR Specialist
Susan M. Davis is a seasoned public relations professional with multi-industry experience and expertise in social media, internal communications, writing, editing and media relations who has worked with EAFocus Inc. since 2009. Prior to joining EAFocus, Ms. Davis worked in the office of Community Affairs for the City of Troy, Mich., and was a public relations specialist at Accenture where she helped manage the firm’s brand and image in the Chicago marketplace. Ms. Davis earned her Bachelor of Arts in Journalism, with a concentration in public relations, from the University of Wisconsin, Madison, and holds a minor in Spanish.
“At EAFocus Inc., we are highly attuned to the implications of how media, news and industry trends impact our clients and the audiences they serve. We enjoy the challenge of delving into the issues to find new opportunities to share our clients’ expertise.”
EAFocus Inc. Director
Lucie Fornasiero began her professional career in Madison, Wisconsin as a project manager with healthcare software giant Epic, where she interacted with C-suite executives from some of the nation’s largest healthcare systems in overseeing the implementation of Epic systems. From Epic, she moved to public sector consulting, communications, and project management. Lucie also has a background and interest in fund development. At EAFocus, she continues applying her project management experience to select client engagements, including the administration of grants involving multiple organizations, vendors and stakeholders. She also writes grants for non-profits and uses her communication, strategy, and tech-savvy skills to work with clients on social media, crisis communications, traditional PR, and community building. She holds a dual degree in Sociology and Spanish from the University of Michigan, Ann Arbor, and is pursuing her MBA at Wayne State University. A Rochester Hills native and proud Michigander, Lucie is inspired by the experiences available to those living in Michigan, whether it be Detroit and surrounding areas, or Up North.
“At EAFocus, critical thinking is key. We consider how our communication efforts can best inform targeted audiences on important issues and trends. With an exclusive client base, we are honored to become trusted partners with those who seek our guidance.”