Areas of Focus

Areas of Focus

EAFocus Inc. offers public relations, communications, advisory services and project management with a communications advantage:


 

PUBLIC RELATIONS
  • Media strategy plans
  • Press release writing for distribution and/or media pitching
  • Media training and interview preparation
  • Complete press conference development and management
  • Professional introductions 

 

FULL-SERVICE COMMUNICATIONS
  • Crafting sensitive and strategic communications for C-Suite and executive leaders for both internal and external audiences
  • Award submission assistance for national, regional and local awards
  • Stand-alone press releases for client distribution and website/social media posting
  • Grant writing for large scale state and national grants
  • Develop messaging that aligns with marketing and sales materials to ensure a consistent brand image

 

CRISIS COMMUNICATIONS
  • Crisis communications plans for retail, for-profit, and nonprofit entities
  • Responses and actions targeted directly to your industry and organization and the scenarios your business may encounter
  • Detailed communications strategies that help organization leaders proceed with confidence should a crisis arise
  • As a crisis communications partner, EAFocus is available for consultation to guide organizations through the crisis cycle and help retain or restore good will capital in the business community and with clients, customers, and consumers
  • EAFocus can also serve as a company spokesperson, when appropriate, to address the media during a crisis
  • Crisis communications plans and consultation are available as a one-time, stand-alone service offering

Learn More

 

PROJECT MANAGEMENT AND ADVISORY SERVICES
  • Research and advice regarding business opportunities, board appointments, strategic partnerships, association affiliations and community and charitable endeavors
  • Ongoing counsel regarding media and non-media driven actions and initiatives that position an organization and its leadership as trusted thought leaders, industry experts and trendsetters
  • Marketing management direction and oversight, including identification of appropriate advertising and marketing opportunities, vendor selection and liaising with external providers to serve client needs and maximize their investment
  • Complete turnkey project management coordination for short and long-term projects that require an organized point person with strong communication and technical skills to track all aspects of a project and guide it through to successful completion.
  • Preparing periodic reports on project progress
  • Coordinating and hosting project meetings and conducting outreach and follow-up, including tracking meeting notes, setting milestone dates and activities, and targeted actions and outcomes
  • Identifying the appropriate tools to ensure optimal communication and project mapping and tracking for project team members
  • Taking ownership of a project and keeping all parties involved on track to do the same for their portion of the project

 

SOCIAL MEDIA
  • Development and implementation of social media strategies
  • Creation of compelling online content that engages and enlightens target audiences
CONTACT US

EAFocus Inc.
900 W. University Drive, Suite H
Rochester, MI 48307

Barbara M. Fornasiero
Principal

248-260-8466

Industries Served
  • Academia
  • Architecture/Design
  • Banking/Finance/Investing
  • City Government
  • Commercial Real Estate
  • Consulting
  • CPA Firms
  • Dentistry
  • Education
  • Entrepreneurship and Innovation
  • Healthcare
  • Issues Management / Legislation Awareness
  • Law
  • Manufacturing/Auto Suppliers
  • Medical Specialty Practices
  • Professional Affinity Groups
  • Physician Organizations
  • School Districts
  • Specialty Pharmacy
  • Technology