New: surgically clean air filtration system, temperature taking, surgical gowns and masks, virtual consults 

CONTACT: Barbara M. Fornasiero; EAFocus Communications; 248.260.8466;

Rochester, Mich.– April 23, 2020–Dentists Kurt Doolin and Jeff Haddad of Doolin Haddad Advanced Dentistry, a Rochester, Michigan practice that focuses on cosmetic, implant and restorative dentistry, are not yet aware what the medical protocols will be for dental practices in a post-COVID-19 world, but they are already planning to surpass them. 

“Dentists have no more information than the general public at this point about what the new protocols will be in dental offices when the world gradually reopens,” Haddad said. “But we’re not waiting. We have already adopted additional health and safety best practices now that we believe will go beyond the anticipated new standard for patient-centered, progressive dentistry.”

New to Doolin Haddad Advanced Dentistry Post-COVID-19

  • A newly installed office-wide surgically clean air filtration system that captures microbial pollutants and toxins and kills airborne viruses, while also providing optimal air quality 
  • Taking the temperature of all employees prior to their scheduled shift 
  • Taking the temperature of all patients upon entering the practice
  • Enhanced cleaning, disinfection, and sterilization protocols for the entire office
  • Having all patients use a peroxide rinse immediately before any dental procedure begins
  • Hospital quality surgical gowns and face masks for all dentists, dental hygienists and dental assistants (previously, scrubs and paper masks were used; protective eye gear for patients has been provided for the past several years and will continue)
  • HIPAA-compliant virtual patient consults for emergent dental assessments, TMJ sufferers, and future smile makeovers 

“Our practice has performed blood pressure checks on all of our patients routinely for years and we are often the first to adopt new technology that we deem superior and safer than existing methods. We plan to continue being leaders in safe, advanced dentistry,” said Doolin, who established the Rochester practice in 1990.  “We have already adopted enhanced cleaning and disinfection protocols and will allow the proper time in between patients in order to further improve safety in our office.”

Doolin & Haddad has continued to see emergency patients during the lockdown, including a patient treated by Haddad, who has an additional focus in TMJ treatment, that had anguished pain for 11 days with lockjaw. Looking at the dental field as a whole, Haddad knows of dental practices using the stay-at-home order as time off, with their doors closed even for emergency dentistry during the pandemic despite dentistry being deemed an essential service. He also observes that some dentists who never modernized their practices and are nearing retirement age are planning to simply shut their doors. 

“COVID-19 is going to create a marked shift in dentistry, because people will demand it,” Haddad said. “Patients will be scrutinizing their dentist office experience and expecting the highest level of safety, whereas previously, safety measures may have just been assumed. We are committed to continue delivering this level of excellence to our patients. In the meantime, patients appreciate that we are using virtual consults to help address their dental needs. Embracing this technology has allowed us to help so many patients during this time, and we plan to continue virtual consults as an efficient way of communicating with our patients even after the pandemic passes.” 

While future guidance for dental practices from the Centers for Disease Control and Prevention, the American Dental Association and the State of Michigan are forthcoming, Doolin doesn’t expect the practice to be performing dental cleanings until June at the earliest. 

“As with many health facilities and businesses, we see a ramping up to full-service dentistry gradually evolving over the summer. We will begin offering dental cleanings again when it is safe to do so and as guided by the State and our professional associations,” Doolin said.  “When it comes to social distancing, we will be very mindful of that; however, because we have an individualized practice model, it’s unusual for us to have more than two or three people in our waiting room at one time, although it is large enough to accommodate safe physical distancing.”

About Doolin Haddad Advanced Dentistry

Founded in 1990 by Dr. Kurt Doolin and with the introduction of Dr. Jeff Haddad in 2001, Doolin Haddad Advanced Dentistry delivers the latest advances in dentistry to their patients. Beyond dental school, Dr. Doolin is a graduate of the Misch International Implant Institute, the Pikos Implant Institute and the Las Vegas Institute (LVI) for Advanced Dental Studies. Dr. Haddad is a graduate and Fellow of LVI. Both doctors perform complex restorative and cosmetic dentistry, treat TMJ disorders and are sought after speakers on relevant topics in the advanced dentistry field. Discover Health. Discover Happiness. Discover How. DiscoverDH. To learn more, visit