CONTACT: Barbara Fornasiero, EAFocus Communications,, 248.260.8466; Cynthia Hutchison, Automation Alley,;  248.457.3203

TROY, Mich. — September 20, 2018— Automation Alley is pleased to announce strong sponsorship support of its second annual Integr8 global Industry 4.0 conference, taking place in Detroit on Wednesday, November 14. The conference is focused on the eight core technologies of Industry 4.0: the Industrial Internet of Things, robotics, artificial intelligence, Big Data, cloud computing, cybersecurity, advanced materials and additive manufacturing, and modeling, simulation, visualization and immersion.

As Michigan’s Industry 4.0 knowledge center and the state’s leading technology and manufacturing business association, Automation Alley created the Integr8 Industry 4.0 conference in 2017 to draw global attention to the rapid technological changes taking place in the manufacturing industry and to help companies large and small form action plans for their digital transformation. The inaugural Integr8 event drew a sellout-crowd of 550 and attendance is expected to approach 700 this year with expanded seating capacity at the venue.

The excitement for the conference is building as Automation’s Alley reputation as a thought leader in Industry 4.0 and smart factories grows, according to Automation Alley CEO and Executive Director Tom Kelly, who moderated a World Economic Forum community dinner on Industry 4.0 in Tianjin, China on September 19.

“With the support of our active members and sponsors, Automation Alley is gaining a global reputation as the go-to U.S. source for Industry 4.0 learning and programming,” Kelly said. “The Integr8 conference gives us the opportunity to put smart manufacturing in the spotlight and showcase what is currently being done with Industry 4.0 – and what remains to be tackled. It’s a monumental challenge, but we are confident that Michigan can lead the way in the fourth industrial revolution.”

Eager to be a part of the energy and engagement of Industry 4.0 through Integr8, the following companies have signed on as key sponsors:

For a complete list of sponsors and to learn about sponsorship opportunities, please visit the Integr8 website.  

As previously announced, Helena Leurent, Head of Shaping the Future of Manufacturing and Production and Member of the Executive Committee – World Economic Forum, will present the lunchtime keynote address at Integr8, bringing another global voice to the conference’s focus on the eight core technologies of Industry 4.0. The full roster of speakers to date are listed here. For registration information on Integr8 and Integr8 Luminate, a strolling dinner and cocktail VIP reception on November 13 at the Detroit Marriott at the Renaissance Center, visit

About Automation Alley

Automation Alley is a nonprofit technology and manufacturing business association and Michigan’s Industry 4.0 knowledge center, with a global outlook and a regional focus. We connect industry, academia and government to fuel Michigan’s economy and accelerate innovation. We offer programs and services in business growth, entrepreneurship, talent development, defense and international business, providing resources and knowledge to help our members grow and prosper in the digital age.

The mission of Automation Alley is to position Michigan as a global leader in Industry 4.0 by helping our members increase revenue, reduce costs and think strategically during a time of rapid technological change.