Agency’s new proprietary marketing software allows the public service campaign to be replicated in other communities

Media Contact: Barbara Fornasiero, EAFocus, Inc.  248.260.8466;


Windsor/Detroit –Nov. 14, 2016– It’s another win for Douglas Marketing Group’s (DMG) “Know your 911” marketing campaign. The public service campaign, developed for the Essex Windsor Emergency Medical Services (EWEMS), earned a platinum award from the Summit International Awards, which received 1,100 entries from the U.S., Canada and abroad. Honored with the Summit Marketing Effectiveness Award, the campaign previously received gold award recognition from the international Aster Awards in June 2016 for a 911 outreach video DMG produced as the first step in the broader Know your 911 campaign.

Kay Douglas, president and founder of the international marketing and communications firm, which has offices in Detroit and throughout Ontario, Canada, announced the award.

“When DMG takes on a public service campaign, we take the educational component of the mission very seriously. To blend creative content, visuals and video together to not only engage the public but educate them on a service they think they already know is a complex marketing challenge,” Douglas said. “These international awards are extremely meaningful to Windsor/ Detroit as it not only positions us as a region committed to our community’s EMS services, but also a hub for world-class creative. Even more satisfying is the positive feedback we continue to receive from the campaign at the local level. It tells us we accomplished our most fundamental goals to keep our community informed and prepared.”

The Summit Marketing Effectiveness Award (MEA) is unique in recognizing that the goal of marketing communications is to change, influence or reinforce an audience’s knowledge, attitudes, or beliefs.

“Distinguishing between creativity and effectiveness is a difficult task, so winning a Summit MEA is a significant achievement,” said Jocelyn Luciano, Executive Director for the Summit International Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”

DMG’s efforts have not only earned the agency recognition from within the industry, but also from other emergency care teams, including fire and police, who have expressed interest in replicating the campaign as a result of its effectiveness in educating the community on key public health and safety issues. In response, Essex Windsor EMS and Douglas Marketing Group will offer the campaign for re-sale across Canada, with an option to customize the materials with specific community information using DMG’s proprietary software, DMG Big Picture Landscape®. The software, an easily accessible online tool, allows designated team members to download and distribute the campaign assets and materials as needed.

About Douglas Marketing Group

Celebrating a quarter century of providing art- and technology-infused, relationship-based marketing solutions, Douglas Marketing Group (DMG) is the visionary behind the marketing brand management software and visual roadmap, DMG Big Picture Landscape® and its companion software, ROIAlly™, the strategic marketing return on investment budget tracker. With offices in Detroit, Mich., and Windsor, Amherstburg & Welland, Ontario, the full-service marketing and communications firm offers international reach and local appeal. Learn more at


About the Summit International Awards (SIA)

Throughout its 22-year history, the Summit International Awards (SIA) organization has established itself as one of the premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its programs is available at