CONTACT: Barbara Fornasiero, EAFocus, Inc.  248.260.8466, barbara@eafocus.com

Ann Arbor, Mich. –Feb. 17, 2017–Brinks Gilson & Lione, one of the nation’s largest intellectual property law firms, announces the publication of its intellectual property law primer, The Basic Principles of Intellectual Property Law – Centennial Edition. The primer, which was originally published in 2006, is now in its fourth edition as the firm celebrates its 100th anniversary in 2017.  In addition to serving as a handy reference guide on IP law, the primer contains information on the Defend Trade Secrets Act (DTSA), which became law in May 2016, and updated information about term length for design patent applications.

The principal author and original editor of The Basic Principles of Intellectual Property Law is Steven L. Oberholtzer, managing shareholder of the firm’s Ann Arbor office and a former member of the Brink’s board of directors.

“Intellectual property protection has always been important in the business world, but perhaps never more so than it is today, as companies increasingly turn to joint ventures and high profile collaborations outside their core business model to remain competitive,” Oberholtzer said.

The Basic Principles of Intellectual Property Law primer provides general information within the four categories of intellectual property law—patents, copyrights, trademarks and trade secrets. Subjects also covered in the primer include: 1.) contracts and agreements that may be used to establish, preserve or transfer rights in intellectual property; 2.) intellectual asset management and creating a portfolio to maximize returns on investment and extract value when opportunities arise; and 3.) intellectual property enforcement and defense to protect your rights if your intellectual property is being infringed upon.

The primer is also available in the Chinese, German and Japanese languages and can be obtained at no charge by visiting the Brinks website.

Brinks Gilson & Lione

Celebrating its centennial year in 2017, Brinks Gilson & Lione is one of the largest intellectual property law firms in the US, and helps clients around the world to protect and enforce their intellectual property rights.  Our more than 140 lawyers, patent agents and scientific advisors assist clients in all aspects of patent, trademark, unfair competition, trade secret, and copyright law.  Brinks attorneys provide informed counsel with respect to innovations in a range of complex and valuable technologies, including pharmaceuticals, chemicals, bioengineering, industrial manufacturing, electronics and software, and medical devices.  More information is at www.brinksgilson.com.

###