Conference brings together technology and manufacturing leaders from across the globe to influence the course of business and construct the next level of Industry 4.0.

Media Contacts: Barbara Fornasiero, EAFocus Communications,, 248.260.8466; Nicole Kampe, Automation Alley;; 248.457.3301

Troy, Mich. – August 9, 2021 – Automation Alley, Michigan’s Industry 4.0 knowledge center and a World Economic Forum Advanced Manufacturing Hub (AMHUB) for North America, is pleased to announce the in-person return of its signature Integr8 Industry 4.0 conference on October 19 at the TCF Center in Downtown Detroit. Registration for the event, which will also be livestreamed for a virtual option, is now open at

Integr8 brings together technology and manufacturing experts to elevate the conversation around the smart and connected manufacturing revolution known as Industry 4.0 and will feature 15 different breakout sessions focused on the people, processes and technologies shaping its future. Jeff Winter, an executive with Grantek Systems Integration, will be delivering the morning keynote, “Why Isn’t Everyone Using AI?” The afternoon keynote will be announced in August.

New in 2021, Integr8 has grown its smart factory exhibition, with more than 75 exhibitors and experts in IIoT, Big Data, artificial intelligence, advanced robotics, 3D printing, cloud computing, cybersecurity, augmented and virtual reality, workforce management and more. Michigan Manufacturing Technology Center will also return with a dedicated space aimed at helping manufacturers along their digital transformation journey.

“Integr8 is back in 2021 with a new energy, inspired by the role Industry 4.0 played in creating rapid response solutions to pandemic-induced global business disruptions,” said Tom Kelly, Automation Alley Executive Director and CEO. “We look forward to bringing more awareness and education to the innovative solutions of Industry 4.0 and how broadly they are impacting the way in which we work and live.”

Ticket prices for Automation Alley members are $199; non-member tickets are $299. Virtual tickets are $49. New this year, all small to medium-sized Michigan manufacturers are provided one free ticket per company to attend Integr8 2021 in-person, courtesy of the Michigan Economic Development Corporation. More information on that and other Integr8 details, including registration, are available here.

Key sponsors for the event include Crown Castle, Michigan Manufacturing Technology Center, Verizon, Behco, Oakland University, Omron, DTE Energy, Manpower Group, Novastar, Phoenix Contact, Ascent Aerospace, City of Southfield, Whim Detroit, OPS Solutions, 3YourMind, Lease Corporation of America, Independent Bank, DTI, and the City of Detroit.

About Automation Alley
Automation Alley is a World Economic Forum Advanced Manufacturing Hub (AMHUB) for North America and a nonprofit Industry 4.0 knowledge center with a global outlook and a regional focus. We facilitate public-private partnerships by connecting industry, education and government to fuel Michigan’s economy and accelerate innovation. Our programs give businesses a competitive advantage by helping them along every step of their digital transformation journey. We obsess over disruptive technologies like AI, the Internet of Things and automation, and work hard to make these complex concepts easier for companies to understand and implement. Visit

The mission of Automation Alley is to position Michigan as a global leader in Industry 4.0 by helping our members increase revenue, reduce costs and think strategically during a time of rapid technological change.