New location, demonstration areas and tech talks expected at Industry 4.0 gathering

CONTACT: Nicole Kampe, Automation Alley,, 248.457.3301; Barbara Fornasiero, EAFocus Communications,, 248.260.8466

TROY, Mich.—Jan. 30, 2020—Automation Alley, Michigan’s leading technology and manufacturing business association and Industry 4.0 knowledge center, is set to release its 2020 Technology in Industry Report, a guide to Industry 4.0 implementation, at the Technology in Industry Reveal at the Townsend Hotel in Birmingham on Monday, April 27, 2020 from 7:30 to 11 a.m. The event will include a strolling breakfast and the opportunity to network with an anticipated 300 technology and manufacturing professionals as they explore the smart and connected technologies of the Fourth Industrial Revolution.

New this year are hands-on demonstration areas where attendees can experience Industry 4.0 technologies including collaborative robotics, augmented reality, digital strategy and artificial intelligence from Behco, OPS Solutions/Light Guide Systems, Worksighted, Soothsayer and other companies to be announced. Back by popular demand are a series of Tech Talks where regional and national leaders in Industry 4.0 will share their digital transformation journeys.

All attendees will receive a copy of Automation Alley’s 2020 Technology in Industry Report, Seeing Industry 4.0 through a 2020 Lens. This year’s report will include case studies and white papers written in collaboration with academic and industry leaders on Industry 4.0 trending topics impacting companies today, including:

  • The rise of AI
  • 5G: An Industry 4.0 game-changer
  • The convergence of IT and OT
  • Building a strong supply chain with Big Data
  • How Industry 4.0 transforms data regulation & protection
  • The impact of digital twins
  • Additive manufacturing trends
  • Industry 4.0 & the global workforce
  • And more

“As Automation Alley continues to position Michigan as a global leader in Industry 4.0, we are pleased to again host the Technology in Industry Reveal and discuss how these trends are impacting people, processes and technology now and in the near future,” Tom Kelly, Automation Alley executive director and CEO, said. “With rapidly evolving Industry 4.0 technologies and research, this year’s event promises to be both insightful and motivational for companies seeking a competitive edge with their own digital transformation.”

For information on exhibitor or sponsorship opportunities, contact Automation Alley Sales Manager Kristin O’Neill To register for the April 27 event, visit

About Automation Alley
Automation Alley is Michigan’s Industry 4.0 knowledge center, with a global outlook and a regional focus. Our programs give companies a competitive advantage by helping them along every step of their digital transformation journey. We obsess over disruptive technologies like AI, the Internet of Things and automation, and work hard to make these complex concepts easier for companies to understand and implement. As a nonprofit technology and manufacturing business association, we connect industry, academia and government to fuel Michigan’s economy and accelerate innovation. Visit

Our Mission
The mission of Automation Alley is to position Michigan as a global leader in Industry 4.0 by helping our members increase revenue, reduce costs and think strategically during a time of rapid technological change.