Who We Are

Who We Are

Connecting the media with experts on issues of local, regional and national interest and creating content to engage and enlighten target audiences since 1999.


EAFocus Inc. is a highly-regarded boutique public relations firm focused on Michigan-based entities. Founded in 1999 by Detroit native, Barbara M. Fornasiero, EAFocus Inc. has a unique niche in thought leadership PR and corporate image building. At EAFocus Inc., we focus on professional service firms, medical/dental practices, governmental units, business-to-business, upscale affinity groups and other non-retail areas. We also handle all facets of public relations for large-scale professional events that cater to a sophisticated, targeted audience.

Communicating often complex information for select audiences, EAFocus Inc. creates actionable content that starts and furthers conversation, educates and engages readers and raises the level of understanding and potential impact about a variety of critical subjects. We also work with clients behind the scenes to help present a consistent, professional image to their clients, prospects and internal audiences through written and spoken communication and branded elements. In addition, EAFocus Inc. offers social media services to help clients elevate their profile across all communication channels.

To provide clients with a menu of comprehensive online and offline marketing services and advertising campaigns that complement our public relations efforts, EAFocus Inc. is aligned with Douglas Marketing Group, our trusted cross-border marketing partner with offices in Detroit and Windsor, Ontario.

EAFocus Inc. – Connecting the media with experts on issues of local, regional and national interest and creating content to engage and enlighten target audiences since 1999.


Barbara Fornasiero

EAFocus Inc. Principal/Founder

Barbara FornasieroBarbara Fornasiero is a communications veteran whose background includes public relations, marketing, CEO messaging and human resources. A Detroit native, she attended Wayne State University on a four-year academic merit scholarship and graduated Phi Beta Kappa with a liberal arts degree. Active in business, academic and community endeavors in Southeast Michigan, she is privileged to collaborate and counsel with the region’s key influencers and change agents.

“EAFocus Inc. clients share a common element – they are thought leaders and influencers in their profession or industry niche. It is our privilege as a firm to be entrusted with their precious name and reputation, a responsibility we take very seriously.”



Susan M. Davis

EAFocus Inc. PR Specialist

Susan M. DavisSusan M. Davis is a seasoned public relations professional with multi-industry experience and expertise in social media, internal communications, writing, editing and media relations who has worked with EAFocus Inc. since 2009. Prior to joining EAFocus, Ms. Davis worked in the office of Community Affairs for the City of Troy, Mich., and was a public relations specialist at Accenture where she helped manage the firm’s brand and image in the Chicago marketplace. Ms. Davis earned her Bachelor of Arts in Journalism, with a concentration in public relations, from the University of Wisconsin, Madison, and holds a minor in Spanish.

“At EAFocus Inc., we are highly attuned to the implications of how media, news and industry trends impact our clients and the audiences they serve. We enjoy the challenge of delving into the issues to find new opportunities to share our clients’ expertise.”


EAFocus Inc.
900 W. University Drive, Suite H
Rochester, MI 48307

Barbara M. Fornasiero


Industries Served
  • Academia
  • Architecture/Design
  • Banking/Finance/Investing
  • City Government
  • Commercial Real Estate
  • Consulting
  • CPA Firms
  • Dentistry
  • Education
  • Entrepreneurship and Innovation
  • Healthcare
  • Issues Management / Legislation Awareness
  • Law
  • Manufacturing/Auto Suppliers
  • Medical Specialty Practices
  • Professional Affinity Groups
  • Physician Organizations
  • School Districts
  • Specialty Pharmacy
  • Technology