Media Contact: Barbara Fornasiero; EAFocus Communications; cell – 248.260.8466; firstname.lastname@example.org
Detroit—Oct. 31, 2016—Wolverine Solutions Group, a leader in business critical communications using web-based and traditional direct mail channels designed to engage business and consumer audiences in a wide range of industries, is pleased to announce it has purchased the high definition Screen Truepress Jet 520 HD printer for commercial printing and publishing applications. Wolverine is the only company in Michigan to own the Screen Truepress, which offers optimal paper transport, drying techniques and screening technologies combined with the industry’s fastest printing capabilities.
Wolverine, which was founded in Detroit in 1978, invested more than $3m for the capital equipment and considers it a strategic move to remain the industry leader in Michigan’s direct mail and business communications space, according to Wolverine CEO Robert Tokar.
“We’ve always pursued ambitious goals that position us as a creative partner for our customers,” Tokar said. “In an era of digital communications, hard copy is surprisingly popular and still the chief mode of communicating in the marketplace. Until now, the challenge has been the relatively slow pace of the hard copy option. For example, 500 thousand piece projects that may take two weeks with a traditional printer can now be done in a few days, or even hours, with the Truepress. It’s this combination of quality and speed to market that will give our customers meaningful options in digital versus hard copy when determining the best method to communicate with their audience.”
The capabilities of the Screen Truepress Jet 520 HD include:
- Industry leading printing speed, output (300 fpm) and resolution (1200X1200)
- The ability to print on a wide range of paper substrates and board weights (up to 12 point stock), creating new opportunities for innovation in direct mail products such as postcards and one piece mailers
- Independently controlled print heads that allow the use of only one color, yet incur no time delay in switching from a single color to a multi-color job
- An Equios workflow software system that allows all levels of variable data to be processed at full engine speed
- 20” Web width edge to edge bleed
- JetInspection allows for real time inspection across all pages of printed output
The printer, which required a buildout of Wolverine’s 180,000 square foot production facility to accommodate its 75 foot length and 12 foot width, will be used for communications in a variety of industries served by Wolverine, including agencies, automotive, healthcare, insurance, gaming, financial services and governmental units such as cities and schools.
“The direct mail marketplace is thriving,” Tokar said. “While digital options are growing, print is still exceedingly relevant and, depending on the message, often the most effective way to reach or influence a target market and elicit a response.”
About Wolverine Solutions Group
Detroit-based Wolverine Solutions Group (WSG) is a second generation company focused on direct business critical communications that create, maintain and expand relationships between clients and their customers and drive growth, confidence and profitability. Wolverine’s Solutions Group’s direct marketing and e-communications products include loyalty programs, regulatory compliance, and revenue capture and touch more than one million end-user customers each day across a range of industries. Now at WSG, Michigan’s only high definition Screen Truepress Jet 520HD printer. Learn more at http://www.wolverinemail.com/.