Media Contact: Barbara Fornasiero, EAFocus Communications; 248.260.8466; email@example.com
Clinton Township, Mich.— March 27, 2017—Clean Planet® Foods, a leader in the clean food movement and offering delicious, all natural protein products directly to consumers and through select retail outlets, is pleased to announce that Shawn D. Spencer has joined the company as president. The announcement was made by Clean Planet® Foods founder and food entrepreneur, Jack Aronson.
“Shawn Spencer has the skills and vision to lead Clean Planet® Foods from start-up to industry leader,” Aronson said. “His big-picture thinking is critical, not only to the business aspects of clean eating, but also to the public and industry education needed to support our vision of changing the way the world eats for the better.”
Clean Planet® Foods was officially launched in January 2016 by Aronson following the sale of his company, Garden Fresh Gourmet, to the Campbell Soup Company in June 2015. Since that time, Clean Planet® Foods has focused on research and development, eliciting consumer feedback and continuing to innovate in the area of whole protein products. As president, Spencer oversees Clean Planet® Foods’ continuous improvement in processes, products and packaging, transforming the company’s vision of clean food leadership into a strategic plan that will position the brand for scalable and sustainable growth.
“The pursuit of perfection is in Jack Aronson’s DNA, and I’m taking up the mantle to change how the world thinks about food through our innovative proteins focus,” Spencer said. “We have the recipe for success, with a delicious, high-quality product, dependable direct delivery channels and, of growing importance, strong retail partners including all Michigan Kroger stores. We are committed to providing them with the tools necessary for our mutual success as we meet the need for clean entrees currently in growing demand by health-conscious consumers.”
Immediately prior to joining Clean Planet® Foods, Spencer was an independent management consultant following a distinguished 15-year career in the insurance industry. He rose from account executive to President & CEO of Underwriters Agency, Inc., an independent, full-service insurance agency specializing in commercial insurance and based in Farmington Hills, Mich. Spencer sold a majority of the company in 2008 to a national insurance carrier, ultimately selling the remainder of the business in 2010.
In 2008, he created Blue Ocean Advisors, a cost-reduction consulting firm that helped clients repurpose their expenses and turn them back into cash flow. In 2011, Spencer sold the intellectual property rights of Blue Ocean Advisors to a regional Midwest insurance agency and helped the purchasing company with training, integration and implementation. He then went on to start a certified home health agency, Home Care Solutions, in conjunction with Detroit Baptist Home, where he served as member and President of the Board for the 1,200 resident non-profit, low-income elderly housing community. Spencer was Managing Partner of Home Care Solutions until 2013, when he sold his shares in the company and launched What If Consulting, LLC. As a solo entrepreneur and consultant, he helped executives and business leaders achieve their goals using a web-based solution that provided real-time access to tools developed by Spencer and tailored to individual clients.
Reflecting on the mission-driven approach of Clean Planet® Foods, Spencer sees a personal connection.
“Clean Planet® Foods’ purpose and core values of hope, health, hunger and family parallel my own. We are dedicated to making clean, nutritious, all-natural foods more accessible for everyone, making it a company I am proud to lead into the future,” Spencer said.
Spencer holds a Bachelor of Arts degree in Marketing and Advertising from Olivet Nazarene University in Bourbonnais, Ill. He is a resident of Farmington Hills, Mich.
About Clean Planet Foods
Clean Planet® Foods is changing the way the world eats for the better and educating consumers on the benefits of clean foods as a daily part of a healthy, balanced and delicious diet. Founded by globally respected food entrepreneur Jack Aronson, and leading the way in food innovation, Clean Planet® Foods’ cold-water-pressure packaging keeps protein-rich, preservative-free, fully cooked entrees of beef, chicken and turkey tasty, nutritious and safe for up to 30 days in the refrigerator. Learn more at https://www.cleanplanetfoods.com.
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