One Detroit Center announces tenant social media roll-out as Michigan’s tallest office building continues to enhance tenant engagement

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Media Contacts: Barbara Fornasiero, EAFocus Communications, 586.817.8414, barbara@eafocus.com; Sara Przybylski, EAFocus Communications, 248.877.9200, sara@eafocus.com

Detroit, Mich., —May 5, 2014 — One Detroit Center, an award-winning, Class-A office property located in downtown Detroit and the tallest office building in Michigan, announced a social media plan to provide followers/fans/connections real-time information on the building, including events, amenities and tenant news. The program, using Facebook, LinkedIn and Twitter, also aims to strengthen the sense of community among One Detroit Center tenants.

“One Detroit Center has a unique vibe in the city, with a blend of law firms, advertising/public relations agencies, financial services and technology companies combining to create a high energy work hub,” said Greg Camia, lead executive of One Detroit Center and senior vice president of iStar Financial, which is the majority owner of the building. “Using social media to engage with our tenants will be an effective, additional form of communication and is consistent with the approach other iconic buildings like the Empire State Building in New York City and The Willis Tower (formerly the Sears Tower) in Chicago are taking from a communications standpoint.”

Social media platforms will be used by One Detroit Center to share information on five key areas:
• Current and future events and activities held for the building community, such as the Melodic Mondays series with Detroit Symphony Orchestra musicians that kicked off on April 28
• “I spy” in the D – sharing various Detroit landmarks that can be seen from One Detroit Center
• Iconic design elements that can be seen throughout One Detroit Center (e.g. trompe l’oeil marble)
• Tenant Spotlight – highlighting tenant successes within their business (i.e. awards honoring accomplishments in the legal profession)
• Detroit sporting and cultural events (e.g. Tigers, Red Wings, Detroit Symphony Orchestra)

The social media campaign for tenants follows the January unveiling of One Detroit Center’s new 25 foot LED monument sign, located at the corner of W. Larned and Woodward Ave., and designed to engage tenants, pedestrians and motorists in the excitement and elegance of Detroit’s corporate and cultural scene. One Detroit Center tenants are spotlighted on the monument sign throughout the day, with additional coverage allocated on a fee basis to allow tenants to send targeted messages to the downtown Detroit audience. The monument sign is the only one of its kind for a Michigan multi-tenant office building.

Join the One Detroit Center social conversation on Facebook, LinkedIn and Twitter.

About One Detroit Center
Located at 500 Woodward Avenue in downtown Detroit, One Detroit Center was designed by legendary architect Philip Johnson with John Burgee Architects. Standing at 619 feet and 45 stories, One Detroit Center is Michigan’s tallest office building and is known as the Crown in the Sky for its striking architectural cues. The building’s tenants excel in their respective industries and professions and include leading and nationally ranked financial, law, media and accounting firms. One Detroit Center is majority owned by iStar Financial (NYSE: STAR); Signature Associates serves as the property manager and leasing agent. Discover the difference between office space and inspired space at www.onedetroitcenter.com.

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